Ecommerce Unpacked Team

Before an ecommerce business can amaze customers with incredible service and fast delivery, they need products to sell. If that business isn’t going to manufacture the products themselves, the solution is product sourcing. 

Email marketing is one of the most important ways to reach your ecommerce customers. 

For ecommerce businesses, tracking and increasing average order value (AOV) is a powerful way to boost margins, customer satisfaction, and profits. But before you can track this metric, you’ll need to know how to calculate your AOV. 

The subscription ecommerce market is expected to reach $904.2 billion by 2026, according to the Business Research Company. That represents an expected growth rate of 65.67%. 

Building customer loyalty is key to the success of an ecommerce business. In general, your existing customers are much more likely to buy a product from you than new customers. 

In ecommerce marketing, gaining a captive audience can be a challenge. Customers are flooded with content vying for their attention, which can make it difficult to keep your products and services top of mind for them.

Subscriptions were once the exclusive domain of publishing companies, but they are now a powerful sales tactic for ecommerce businesses selling everything from toilet paper to dog toys to food and beverages. 

The global mobile commerce market reached a value of $833.8 billion in 2021, and experts anticipate that market will grow to $4.71 trillion by 2027. As the rate of mobile online purchases continues to accelerate, mobile commerce becomes more and more vital for ecommerce businesses to leverage in strategic ways. 

Google research suggests that 53% of visits to mobile sites are abandoned if they take longer than three seconds to load. So, if your site isn't mobile-friendly, you're missing out on potential customers. 

How much would a potential customer pay for your product or service? You could answer this question with a dissertation involving production costs, overhead, and shipping fees. Or you could dig into perceived value.

Growing a successful ecommerce business requires understanding how your potential customers progress from learning about your product to buying it. This journey is called a conversion funnel. 

A flash sale offers discounts on products or services for a short period of time. Research published by Cogent shows this kind of promotion works because it encourages impulse buying. A ticking clock is a powerful motivator. 

Tiered pricing models allow ecommerce businesses to sell different versions of their products or services at different price points. This lets customers choose which tier is best for them based on the cost and features of each option. 

In the ecommerce world, user experience can make or break a customer relationship. Zendesk reports that 61% of customers say they’ll switch to a competitor after just one negative experience. So, it’s crucial for every ecommerce business to refine their online storefront as much as possible. Enter headless ecommerce. 

The subscription industry has seen monumental growth in recent years, with merchants of all sizes and product verticals flocking to the business model. Integral to these offerings are recurring orders.

Cashless payments have become much more common since the Covid-19 pandemic. Square Inc. reports that from March 2020 to March 2021, the share of cashless businesses in the United States more than doubled. 

What kind of product or service do you want to sell? Who is your ideal customer? Answering these questions is key to choosing the right ecommerce model for your business.

The ability to make cashless purchases is integral to ecommerce, and today's consumers expect that process to be quick, easy, and intuitive. 

Launching an ecommerce business may be relatively simple, but making it successful requires a wealth of knowledge.

An ecommerce business plan is designed to help you focus on your goals before launching your online store. A cohesive plan can help guide your decision-making process, convince potential investors, and prove the viability of your products or services.

Bringing new customers to your Shopify ecommerce store is exciting. It proves demand for your products or services, and suggests your marketing is having a positive effect. To achieve long-term success, however, it’s crucial that you retain customers, bringing them back for future purchases. 

Morgan Stanley reports that ecommerce comprised 15% of total retail sales in 2019 and increased to 22% in 2022, and they expect that number to reach 27% by 2026. As the industry grows and competition increases, ecommerce businesses continue to evolve their methods for coming out on top. 

In the B2C (business to consumer) ecommerce model, a company sells something to a consumer. Physical goods like clothes, digital products like music downloads, and services like grammar checking tools are all sold via B2C ecommerce channels.

Researchers say 82% of businesses fail because of cash flow management problems.

There are many KPIs (key performance indicators) to help measure the performance of a Shopify store. These include sales, revenue, conversion rate, average order value—the list goes on. All those metrics are important, but they don’t always paint a clear picture of your store’s future revenue. For that, you need to know your customers’ lifetime value (LTV). 

Ecommerce has changed the way merchants and customers sell and buy. It’s also changed the way criminals separate people and businesses from their hard-earned money. As an illicit industry, payment fraud is booming. This makes it crucial for ecommerce businesses to understand how payment fraud happens—and how to prevent it. 

When launching a new ecommerce business, it’s easy to hyperfocus on the more exciting elements, like the look and feel of your online store, your product offerings, or your marketing strategy. Too often, new ecommerce business owners give too little attention to a fundamental question: How will you get your products to customers once they’ve ordered them?

In the ecommerce world, selling your products is only half the battle. Following through with efficient shipping is no small feat, but it’s crucial for winning and keeping customers. 

The ecommerce industry has been steadily growing since its inception, and the COVID-19 pandemic only accelerated that trend. In 2021, ecommerce already accounted for almost 19% of all retail sales worldwide, and that number is projected to jump to nearly 25% by 2026. 

When running a business, there are lots of numbers vying for your attention. One metric that’s particularly worth watching is your LTV to CAC ratio.

As consumer expectations evolve and new tactics and technologies emerge, it’s important for ecommerce businesses to keep up. 

Business-to-business (B2B) ecommerce is becoming more popular as existing businesses and entrepreneurs look for innovative ways to improve their services and solve their problems.Interested in seeing what solutions other B2B businesses are using, and which might work for you? Here are the top B2B ecommerce trends and opportunities we’re seeing for 2023.

On traditional ecommerce platforms, the frontend and backend are fully integrated and inseparable. But today, more and more online retailers are decoupling the front and backend to take advantage of greater flexibility and improve the user experience. With Shopify’s Hydrogen framework,  the headless setup is available to customers in a much more integrated way. 

Many ecommerce retailers have decided to switch from monolithic platforms to headless commerce. But what is headless commerce exactly, and is it the right approach for your ecommerce website architecture?

When it comes to mobile commerce, businesses should look at mobile payments as a must-have to remain competitive. Businesses that don’t adopt mobile payments will almost certainly lose customers.

If you want to take credit or debit card payments on-site or online, you will need a payment gateway. Since many entrepreneurs and ecommerce managers are still uncertain about what this technology is and what it does, we’ve outlined everything to know about payment gateways and how they can help you scale your business.

Ecommerce is booming, accounting for 20% of retail sales globally. It’s a competitive market to enter—which is why it’s so important to choose the right ecommerce business idea for your brand, products, and unique customer base. 

Selling all of your inventory is one of the key challenges for an ecommerce business. Companies need to find a way to increase profitability in a highly competitive online market, and product bundling can help solve for this.