Gordon Chandler

We’ve all heard that it’s easier (not to mention cheaper) to retain an existing customer than it is to acquire a new one. This statement has profound effects on the bottom line. Even increasing customer retention rates by a few percent can increase profits significantly.

These days, we all expect a level of ease and control when it comes to our life experiences, be it getting an oil change, hiring a plumber, or even doing our taxes. Naturally, ecommerce customers expect the very same—which is why it’s crucial for brands to ensure that their offerings are easy, convenient, and intuitive.

Subscriptions become popular for one main reason: convenience. Whether they’re associated with a streaming service, SaaS product, or DTC retail brand, subscriptions allow companies to realize recurring revenue, while also providing customers with regular and predictable deliveries of content or products.